Tough Crowd/Nanny State
I’m of mixed minds on the complaints about the Frank Thomas commercial broo-hah-hah:
I think it’s pretty harmless, but domestic abuse is a hidden plague and I can understand people not wanting it to be normalized in the media even if it’s wrapped in light-hearted fun (although it’s a little odd that the only change made for the approved, “cleaned up” version is the camera angle is from behind the kid as he goes flying past). No big deal, but neither is it much to ask that the Jays stick to smacking inanimate objects.
But it gets silly from there- the Burnett ad was also rejected until the word “dramatization” was added. Why? Are impressionable kids are going to flock to the streets to hurl trash at unsuspecting garbagemen? I guess it’s possible they don’t have anything else to do ever since tag was banned.
(Oh, if only A.J. had this kind of control…)
And the last, and most ridiculous, complaint is regarding Vernon’s from last year:
According to Jeff Blair,
The ad irked several humourless viewers, who became upset that Wells did not appear to look both ways as he ran across the street, apparently sending the wrong message to impressionable youth.
A formal complaint was lodged to Advertising Standards Canada, the national industry body that handles such matters. The complaint was not upheld.
It’s even at a stoplight, with cars clearly stopped at the red and someone crossing coming the other way. If you can go around the dial once without finding a worse message for your kid, you don’t have cable. In fact, I suspect that square thing you’ve been eating dinners in front of all these years is actually a Norman Rockwell painting.